Domino:
Research
Domino Records UK, based in London, is an independent record company, but they are extremely successful. founded in 1993, so they could have become a subsidiary record label, because they do have some successful artists. But they remain a indie record label. Laurence Bell, owns and founded Domino Records, they promote around 57 artists. Becuase Domino is a large independent label, they have all Marketing, Productive, Creative and Legal Departments.
They do also have a base in New York dealing with US releases etc, but it is not as big or successful as UK base. So they remain independent. Domino Records, also owns Geographic records, so they are a subsidiary Label. The photograph below shows all of their labels etc. Domino have to approach the artists, they do not except Demos due to the high amount they receive. Domino do not have a famous nightclub attached, or their own recording studio. Making them vertically integrated. The company does not produce any merchandise, which lowers profit, but some of the artists do.
Domino promote many artists, which is similar to major labels. Some of the artists they promote are, Arctic Moneys, Hot Chip, Alex Turner, Anna Calvi and many more. Some of their artists are really well known, Arctic Moneys for example are hugely successful, but others are new up and coming artists, domino's A&R scout.
With new technology, it has made is easier for record company's to produce, distribute and exchange music. It is know easier for top quality music to be produced, so artists can be seen/scouted by company's such as Domino. Or A&R and the record label, can use the internet to find new artists, using social media sites such as Facebook, Youtube and Soundcloud. Allowing Domino to have a larger and talented artists signed with them.
Distributing music is now easier for Domino, because they can distribute to more places than just a record store. They can use Itunes and Spotify, therefore the music can be heard by more people by different means. But CD's are becoming less and less popular, they are still sold in HMV which has recently gone bust but is now back(showing physical copy's are not as popular), meaning the physical copy, is not being bought. Which is a negative for record labels, but with the development of the internet, social media (Facebook, Twitter, Youtube and Instagram), as well as website selling the music Itunes, and Sportify.
The exchange of music is also easier, because of the internet as well, artists can be scouted by the A&R. But this also means that artists may not need record labels, because of the internet becoming a negative. But artists can be made popular quickly, because A&R will filter through all artists finding the best.
Domino Records, are on BBC radio 1's playlist, but not as regularly as other record labels, especially major record labels. As you can see at the photograph bellow, only 33 songs have had radio time, Hot Chip and Arctic Monkeys have the most, being more popular.
Radio stations, along with TV programs, video games and films, exchange music. Artic Moneys were on video game, Guitar Hero, which exchanges their music, and the artists and record label receive royalties for this. Some of the radio stations that play Domino's artists are BBC Radio 1, BBC Radio 2, BBC Radio 6, Cool FM, Kerrang!, Absolute and Nation Radio. BBC television programs play and promote Domino's artists, which is a very large audience exchanging music to a large audience. Smaller channels include Vevo, and their own channels including Domino Publishing and Domino All-in.
Youtube live streams Domino Music, exchanging their music to a very large audience. Domino also streams their own music again, showing they use new technologies to advance their music.
Arctic Monkeys:
Arctic Moneys were formed in 2002, In the last month BBC Radio 1 has played Arctic Monkeys 65 times, and Absolute radio 00's has played them 112 times. This shows without any new songs or albums, they still remain popular. On Itunes the Arctic Monkey's have had over six million downloads.
Hot Chip:
Hot chip were formed in 2000, already I can see a trend, both of the most popular acts were formed earlier on. In the last month, only 5 radio stations have played Hot Chip songs, the most being 18 plays on 106.8 TCR FM. This shows they are not as popular.
I myself really like the Arctic Monkeys, So they would have a higher play on my Itunes long tail, more than Ho Chip. I do not know much about Hot Chip as they are not as popular. I like Domino because it is more my genre of my music.
Arctic Monkeys have 723,000 subscribers on their own Youtube Channel. Their views on individual videos is much more higher. This shows they have a high internet viewing, showing they are up to date with current technology's, advancing their popularity. Hot Chip have not got a Youtube Channel, showing they have less popularity, and have lost a chance to have a larger audience. I could only Subscribe to Arctic Monkeys, but with visuals as well as music, is more enjoyable making a artist more popular.
Artists that Domino promote, have been in some music festivals. But it does depend on the bands popularity. The Arctic Monkeys have been involved Reading Festival and others. Domino supply's artists fore festivals such as Leeds festival, Reading festival, Glastonbury Festival, Summer sonic festival and a lot more. Domino has it's own Youtube Channel, allowing them to promote their artists, and educate audiences about their company.
